Hopefuly, everyone reading this knows about the importance of Search Engine Otimization (SEO).  – If you don’t you can read about it here.

Of course,  making sure that people can find your website via a search engine is important. If they don’t know your website exists, they’re not going to become your customers.

But SEO is only the beginning. Once people find your website,  you don’t want them to look at your site for a few seconds/minutes and then leave (and not purchase anything, if it’s an e-commece site) without ever coming back.

What makes people come back to a website?

Try this simple exercise.  Look at the bookmarks/favorites you have saved in your browser. What was it about those sites that made you think they were worthy of bookmarking – that you would want to return to them in the future.

Do they provide information that is accurate, useful and easy to access? Do they make you feel good (joke websites, forums, video sites?) Have you purchased something from an ecommerce site and found the service, price and quality to be outstanding?

Is there anything in particular about the content or the  design of these sites that appeals to you?

Which websites do your friends and family members have bookmarked? Why?

Every now and then I see a van, or even a shop window on some occasions, where they have their website address displayed but underneath that they’re using some awful free email account as their contact address – e.g. yorkplumber@hotmail.com or joysflowershop@btinternet.com or, even worse, john.willison@freenet.org.uk or some other God awful, impossible to remember address.

Why they do this is beyond me. They already have a proper domain name like yorkplumbing.com or whatever, so it is a very simple task to setup contact@yorkplumbing.com or dave@yorkplumbing.com – you get the idea.

It makes me cringe to think of the wasted opportunities they’re missing, and the money they’ve wasted on lettering their shop window with something like jullie.smith.solicitorinyork@freenetserver.uk.com . No one will remember this. No one is going to write it down, so it’s entirely pointless! It also maddens me if a web design company hasn’t informed their client of the stupidity of using such a lame email address, and how easy it is to have a professional, easy to remember address instead.

If you’re one of these people using a free email as your company contact, do something about it now, – you’re literally throwing potential clients at your rivals. We’re only talking 10 quid a year max for a proper domain name with email addresses, so give York Interweb, or any reputable web design company , a call today and fix this debacle!

A section for Parker Baths was added to Assisticare.com today, along with a history of parker baths and how they came to be used for disabled people.

We’ve changed the front page layout for driverskills.com, increasing the banner height and increasing the size of the slideshow images.